IN RESPONSE TO ANTOINE COMMERCIAL AND RACE...

[Ryan.Lee@parexel.com (Ryan Lee)]

     Josh, 
       you do have your point that some commercials are aimed towards 
     certain races but by saying that sneaker commercials are mainly geared 
     towards black people is wrong.  How many non-black kids do you see use 
     hip hop jargon and wear urban clothing (saggy pants, Tommy Hilfigers, 
     etc.) nowadays?  Plenty if you look around and a good number of those 
     non-black kids are from rich white suburbia.  Those basketball 
     commercials are carefully researched to attract the overall populace.  
     Are you saying that because Antoine's latest commercials do not use 
     hip hop jargon that black people will not understand nor be interested 
     by Adidas?  Are black people's vocabulary limited to only hip hop 
     jargon and ebonics?  Also Adidas basketball shoes are generally less 
     expensive than Nike, so that's not really logical for Adidas to 
     attract rich "white" folk in buying their shoes.  Race is a touchy 
     subject and even if you don't mean much by it, please carefully 
     consider what you say before you post it.  
     
     R