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VH1's All-Star Lineup May Not Do Encores
By DONNA PETROZZELLO
Daily News Staff Writer

Saturday night's all-star "Concert for New York" on VH1 may play only once.

"This will most likely be the one time viewers will have the chance to see
this on television," said VH1 programming executive vice president Fred
Graver.

Other VH1 celebrity events  such as the VH1/Vogue Fashion Awards on Oct.
23  often air several times a year in prime time.

Not so with Saturday's live, five-hour benefit show, which has a line-up
including Paul McCartney, Mick Jagger, Eric Clapton, The Who and Billy Joel.

"We thought that playing it once would keep it unique and make it more
powerful," said Graver, who is executive producer of the event for the cable
channel. "Our expectation for the concert is to create a moment where we
celebrate this city's strength and resistance."

Proceeds from the five-hour, commercial-free, live show  airing from 7 p.m.
to midnight  will be funneled through the Robin Hood Foundation to benefit
the families of victims of last month's terrorist attack on the World Trade
Center.

Cablevision, Miramax Films and America Online have teamed with VH1 to
produce the event.

Graver said that dozens of artists contacted VH1 in the weeks after the
tragic attack, eager to perform collectively to raise money for victims.

"But once McCartney signed on, the floodgates opened," he said.

Meanwhile, artists performing on the VH1 Fashion Awards will likely
collaborate on an opening segment honoring New Yorkers' resolve.

        -Brian in Atlanta
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