MTV Turns 20 - I Want My MTV - WHO Cares?

[lewinski@icanon.com (Joe Lewinski)]

Hello,

I was watching CNBC and CNN with special MTV Turns 20 segments,
and it occurred to me that this was a creative outlet that
the Who and Pete in particular would have dominated in their
prime.  I look at all the hard work that an artist like Tom Petty
and Michael Jackson put into MTV and the payoff they received
from this exposure and wonder how it would have impacted the
Who's career had they still been active during the 80s to 
really exploit this medium.  I've been on this list for about
3 years but never have seen this topic thrown about.

Do you think that productions like Tommy, or Psycho-D or QUAD
would have had a larger impact if they were channeled through
small segments on MTV?  QUAD alone could provide 6 or 7 different
videos given the color that the songs contain.

I've seen the Rough Boys video, and the Give Blood video, and the English
Boy video, but this is more Pete trying the standard formula of pushing
his songs and himself as an artist in order to comply with a record 
company contract that includes a video requirement.  I believe he
missed or chose not to compete in the medium.  What was his reasoning?

Any thoughts?

Joe in Philly


Joe Lewinski
ICANON Associates, Inc.
Phone: 610-313-1850 x 115
Fax: 610-313-1848

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