Re: [gti-vr6] VW CAR magazine COVER SHOT

["Jan Cerato" <redline@cadvision.com>]

Jason,

I like the forward attitude, I need thios type of feedback and tips always
help no matter what, tell me where you live and maybe we can get you working
in you area. Peace and send me some pics of your car.
Thanks,
Jan G. Cerato
redline@cadvision.com
- -----Original Message-----
From: jaymart@erols.com <jaymart@erols.com>
To: Jan Cerato <redline@cadvision.com>
Date: Thursday, March 05, 1998 5:09 PM
Subject: Re: [gti-vr6] VW CAR magazine COVER SHOT


>"Jan Cerato" <redline@cadvision.com> wrote:
>
>>...snip...here is a sample of what the magazine will look like. I
>>need feedback in a big way. Don't be shy, just say it, this magazine is
>>about all of you avid VW people and you should have a say in whats
>>happening. Tell me anything , good , bad, etc. TIPS, Improvements, what
>>you'd like to see. I am waiting. I want my Email basket full of news.
>
>Hi Jan.
>
>I have some experience with print media. I would suggest a few things:
>
>1) try to "bleed" one or more of your photos (run it to the edge of the
>page)
>
>2) try a "silouhette" or two (erase all of the background; leave only the
>object you want to focus on). The red car over "Tech Articles" would be a
>good one to silouhette because the background isn't necessary; it doesn't
>tell you anything.
>
>3) If you are going to use 5-6 photos, make one dominant (like you already
>have), then one secondary, then remove the others or make them smaller.
What
>happens if you have a lot of equally sized photos is that the reader's eye
>doesn't know where to go. The photos compete for his/her attention. Your
>cover looks a little like a contents page the way it is laid out now.
>
>4) try a colored background. White is just, well, white. Perhaps you could
>play off the colors in your dominant photo, like silver and black. Or use
>red, blue, or something racy/sporty.
>
>5) think of a really hot-looking car when you are designing the cover. Your
>audience loves to look at cars; make your cover appeal to them.
>
>I hope you don't think I'm picking apart your design. It's easier to
>critique someone else's work than it is to come up with something yourself.
>You already did the hard part.
>
>Overall, I think your design is good. I like the "VW Car" flag and the bars
>across the top and bottom of the cover. Another suggestion: swipe ideas
from
>European Car, Sport Compact Car, etc. All publishers do this. Don't think
>you have to be 100 percent original.
>
>Hope I've helped. Let me know when you've posted a revised cover.
>
>-Jason
>public relations dude
>journalism school graduate
>VW addict ;-)
>