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Re: Beetle Info
- Subject: Re: Beetle Info
- From: Silent Operator <silentop@txcc.net>
- Date: Mon, 05 Jan 1998 21:47:09 -0700
hhhmmmm..... yes I agree with you Arthur it is going to be hard for them to
market this car successfully that is a good question who are they really
looking to sell this car to ( other than the hard core VW fans )? none the
less it is one cool car... however I don't really see how the sales of the
other cars on the VW line would be hurt unless there are lots of people who
would rather buy a 15K Beetle than a GLX so i guess it may hurt the bucks
they get annually but it's not going to hurt the company in the long run.
Just my $0.02 :)
>Mazda lists the Miata at $19,125. The Z3 1.8L is $25K+. Even
>the freakin' Cabrio is $18K stripped, and $22K+ in GLS trim.
>How does VW plan on selling this car for $15K? Do they think
>that it can compete with the Neon at $11K? You can get a loaded
>Corolla or an entry-level Camry for less. I just don't see
>younger buyers getting one on Burger King salary, and I don't
>see the boomers spending $15K for a retro flashback. What I do
>see happening is this car bringing back the image of the Beetle,
>hurting the Golf/Jetta sales, and crippling the Passat and any
>hopes that VW has of marketing an upscale line here in the states.
>
>Just my $0.02.....
>
>-Arthur
>
>
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Silent Operator homepage URL http://www.txcc.net/~silentop
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