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How to be a Celtics GM
Criteria for being a Celtics GM when making a trade, 1997-2002
1. Locate a vastly overpaid player that nobody else in the league wants,
preferably with a long term contract that makes them untradeable for
several years. See Anderson, Baker. If they do not have such a contract,
give them one that no other team in the league would consider. See Potapenko.
2. Enter trade negotiations acting as if you are on the verge of making
the steal of the century. Therefore give the other team everything it
wants. Do not negotiate a hard deal. Do now question whether you might be
able to receive more for your assets. See Rogers deal, in which two no. one
picks were torched for virtually nothing; Anderson deal in which Billups
was torched; Potapenko deal in which Andre Miller was torched.
3. Defend deal as justifies because it makes the team immediately better.
Never mention that within three years (if not shorter) the deal will make
the team significantly weaker. Never mention that even after the deal that
the team does not have a snowball's chance in hell of winning an NBA title.
4. Trade future no. 1 draft choices. These picks have no value in the
short term, and in the long term we will all be dead.
Robert W. McChesney
Your Man in Urbana
Institute of Communications Research
University of Illinois at Urbana-Champaign
www.robertmcchesney.com