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Pitino Mulled Plans To Sue Boston Newscaster



                             A lesson in ethics keeps me in
                                        line 

               Ken Ford 

               Last week my faith in what journalism is supposed to be
all about was
               renewed, and it came at my expense. 

               Here's the story ...

               I submit my column and never am I asked what I'm going to
write about.
               Also, never, ever am I told what to write about. The next
day, what I
               submit, you read. The only exception is when I'm
particularly
               long-winded. Then, the column is edited according to the
space
               available.

               Several years ago, when I started this "gig," I assured
sports editor
               Mike Silva that whenever I put something in using the
term "my sources
               tell me" that he could print it because I would never
jeopardize the
               paper or him and we shook hands on it and the trust was
formed and
               it's resulted in a pretty good marriage.

               Silva, knowing that I'm hooked into the sports
information highway, ran
               with everything I have submitted, trusting that I would
keep my end of
               the bargain.

               Then came a snippet regarding two Boston athletes that I
submitted
               several weeks ago. When it did not appear the next day, I
shrugged it
               off thinking that the space was not available. I didn't
call Mike and he
               didn't call me. I figured I would re-submit this tasty
morsel of scoop,
               which brings us to last week when Silva went out of his
way to pick up
               my column.

               It's a weekly 10-minute visit where we just shoot the
breeze and Mike
               trudges off to the Herald News to start another day of
what I consider to
               be a thankless job. My editor seemed a little uneasy as
he mentioned
               that he did not print what I had written. He said that,
naturally, his main
               concern was for the paper, but he was also worried about
my credibility
               and also the fact that the manner in which I craftily
wrote it would be
               perceived by you readers as a "tease."

               What Mike was trying to say, but didn't, was that he felt
it was reckless
               journalism and he was right, because while I indeed did
have one very
               good source on the tidbit, I clearly did not do my
homework and
               research it a little more. I think that Mike was uneasy
because he felt I
               might be upset because of the trust we had formed. He was
wrong,
               because in reality what he had done was give me a lesson
in journalism
               ethics 101.

               This business of reporting is at an all-time low,
reaching the depths of
               the Hard Copy, Inside Edition, internet lies that rule
society. Last year
               on the internet a story appeared about Drew Bledsoe
having a fling
               with a girl friend during the Patriots' bye week. The
Boston papers and
               talk radio picked it up and ran with it and Bledsoe went
bonkers, as well
               he should, because it never happened.

               For the better part of the last month of the hockey
season it was wildly
               printed that Pat Burns would be fired after the season.
The writers used
               terms like, "sources," "people close to the
organization," etc. On the
               edition WBZ TV's Sports Final that aired on the Sunday
night of the last
               hockey game, Bob Lobell had three guest panelists from
the media who
               assured the audience that Burns would be fired within
days. 

               They all said they had "sources," the usual cop-out for
shabby
               reporting. Several weeks before the NBA season ended, a
reporter
               from Channel 7 went on the air and declared that
according to
               "sources," Rick Pitino would be taking the head coaching
job at either
               Kentucky or North Carolina, despite Pitino's calling the
report a lie.

               \ Channel 7 sports director Gene Lavanchy came on the
next night and
               said that not only was the station sticking to its story,
he boldly threw
               UNLV into the mix.

               Mean Gene then went on Boston Radio and stood by the
story, which
               incensed Pitino so much that for the first time in his
life he considered a
               lawsuit. Howard Manly of the Boston Globe took Lavanchy
to task for
               shoddy reporting and the thing got very ugly, with media
types actually
               attacking each other. 

               Lavanchy called Pitino, but he was told that the coach
would not talk to
               him until his lawyer reviewed the television and radio
tapes of
               Lavanchy's assertions. Pitino did call Lavanchy back and
told him that
               he was very disturbed at the outright lies that
Lavanchy's station was
               reporting. The funny part of the whole thing is that
Pitino didn't even
               know what Lavanchy looked like because not only does he
not read the
               Boston papers, he also does not watch Boston sports
programs, and
               that's the truth.

               Pitino decided to take the high road and not go after
Lavanchy, but he
               did say at a press conference that the flat-out lies
being reported by
               Lavanchy and others should and must stop, and he's right.
The
               problem is that it won't because all over America, this
type of reckless
               reporting has become the norm rather than the exception.
The war
               between the print and electronic media to get a story at
any cost has
               escalated to unimaginable proportions. 

               In newsrooms in Anytown, USA, editors are under the gun
to beat the
               opposition; ditto the television and radio stations. The
new credo
               seems to be, "Don't let the facts get in the way of a
good story." Where
               does that leave you, the reader, viewer and listener? No
one seems to
               care, which brings me back to that handshake I had with
the Herald
               News sports editor Mike Silva. It was based on trust.

               What it boils down to is that when a columnist such as
myself writes an
               opinion column, I'm safe because it's my opinion, but
when I start giving
               out snippets where from time to time I use the term
"according to
               sources," there must be a moral and ethical
responsibility on my part to
               make sure it's accurate. And if by chance what I write
appears to be a
               "tease," then you the reader must be protected from
reading it and I as
               the writer must be protected and not allowed to put
reckless statements
               into print.

               That's where Silva steps in with a resounding voice
similar to Perry
               White's yell of "Stop the presses." Sadly, there aren't
too many Silvas                in
               this business, and while my snippet was sourced, it was
too
               controversial, too mean-spirited and not factual enough
to allow it to be
               digested by you, the reader. 

               All I can say is you are very, very fortunate to have a
guy from the "old
               school" looking out and making sure that you are indeed
reading the
               sports section of the Herald News and not the National
Enquirer.

               ***

               Doc Rivers was named coach of the year in the NBA and
deservedly
               so, however, if I had a vote I would have made it a tie
between "Doc"
               and Phil Jackson.


               If James Naismith were alive he would take his peach
basket and go
               home rather than watch the Knicks play Miami.


               Ken Ford, alias Jersey Red, writes a weekly column for
The Herald
               News.