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LA Times Mark Heisler On The Race Card




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[Los Angeles Times]         [SPORTS]




                                             Thursday, December 17, 1998

  The NBA
  The Only Color That Matters in This Dispute Is Clearly Green
  By MARK HEISLER


                                      [N]ow the crowning indignity: the
                                         race card.
                                          Just when you thought things
                                     between the NBA and its players
                                     couldn't get worse, here's the
                                     latest demonstration of that '90s
                                     phenomenon, wherein issues
                                     involving people of different races
                                     turn racial, after which it's hard
                                     to remember what they were about in
                                     the first place.
                                          In keeping with these
                                     negotiations, both sides say they
                                     weren't the ones who introduced it.

                                          "I don't think race is [the
                                     problem]," union head Billy Hunter
                                     said Wednesday. "I think the
                                     problem is you've got a group of
                                     extremely successful businessmen
                                     who own these teams, most of whom
                                     are billionaires. You've got men
                                     who are accustomed to seeing those
                                     dictates honored, so when they make
                                     a demand, it's customary that most
                                     people respond to it. . . .
                                          "On the other side of the
                                     table, you've got a group of
                                     players who are predominantly
                                     African-American in origin, so I
                                     think people can read into it
                                     anything they want.
                                          "Subliminally, it may be
                                     there, but I think it's all about
                                     dollars, it's all about hard
                                     economics. . . ."
                                          Whether racial issues are
                                     there subliminally, or represent
                                     the grumbling of locked-out players
                                     amplified by a bored press,
                                     depends, indeed, on what one wants
                                     to read into it.
                                          While racism may still exist
                                     in American society to a degree
                                     many whites can't imagine, this
                                     remains a dispute between wealthy
                                     owners and the world's richest
                                     players--you know the NBA rules
                                     when the Dodgers' Kevin Brown calls
                                     his $105-million contract
                                     "basketball money"--about the
                                     distribution of $2 billion worth of
                                     proceeds.
                                          Exactly where are we supposed
                                     to draw the color lines in this
                                     thing?
                                          The NBA officials and owners
                                     are predominantly white.
                                          The rich players are
                                     predominantly black but are
                                     represented by rich agents who are
                                     predominantly white.
                                          The poor players, a relative
                                     term, since $250,000 a year makes
                                     you an NBA pauper, are
                                     predominantly black.
                                          If Commissioner David Stern
                                     is, indeed, driving the union to
                                     the wall--or overplaying his hand,
                                     insisting on a poverty that doesn't
                                     seem supported by anecdotal
                                     evidence, such as small-market
                                     owners paying coaches $5 million a
                                     season--he has had basic arithmetic
                                     on his side all along:
                                          The players contracted for 50%
                                     of revenues, gave owners a
                                     re-opener at 52% and were up to 57%
                                     when Stern decided to exercise his
                                     option.
                                          The players had no reason to
                                     complain, though, of course, they
                                     did. It's what they do, about
                                     roles, salaries, awards and the
                                     all-encompassing respect, which has
                                     become such a touchstone, we have
                                     had to invent words for its
                                     absence, like "dissing." This isn't
                                     a function of race, but rather a
                                     cross-cultural sense of
                                     hyper-entitlement, because most
                                     athletes have been fawned over and
                                     recruited since they emerged from
                                     puberty.
                                          The notion that NBA ownership
                                     would be happier to give 57% to a
                                     predominantly white union is
                                     laughable. The crux of the problem
                                     remains the high-end players, whose
                                     skyrocketing pay looted not only
                                     teams and owners but their own
                                     union's fast-diminishing middle
                                     class.
                                          Of course, players are
                                     encouraged not to point fingers at
                                     each other, but at the outside
                                     enemy.
                                          Insiders have seen racial
                                     issues bubbling beneath the surface
                                     for months. Thankfully, they stayed
                                     there until last week, when several
                                     black players held a news
                                     conference to promote an Atlantic
                                     City exhibition that (white) agents
                                     David Falk and Arn Tellem had put
                                     together.
                                          With its $1,000 courtside
                                     seats and its announcement that 10%
                                     of the proceeds would go to UNICEF
                                     and 90% to the NBA's
                                     $250,000-a-year needy, this took a
                                     lot of promoting, which the players
                                     undertook gamely, if not
                                     successfully.
                                          "They make a lot of money,"
                                     union president Patrick Ewing said
                                     of needy players, "but they also
                                     spend a lot of money."
                                          The promoters quickly decided
                                     to give everything to UNICEF.
                                     Nevertheless, the New York Times'
                                     William C. Rhoden wrote a column
                                     calling the exhibition
                                     "ill-conceived" but noting "a
                                     deep-seated paternalism that often
                                     places the news media closer to
                                     management than to players,"
                                     adding:
                                          "It's all right for players to
                                     make money for owners, to keep the
                                     plantation lighted and warm."
                                          Meanwhile, NBA players were
                                     holding exhibitions in Houston,
                                     Dallas, Miami and Pauley Pavilion,
                                     without trying to devise a formula
                                     for dividing proceeds between
                                     starving children and unemployed
                                     NBA players, eliciting little
                                     interest but little in the way of
                                     criticism, either.
                                          This week, Newsweek ran a
                                     story on racial aspects of the
                                     lockout, quoting Alonzo Mourning as
                                     saying: "Owners think we're blacks
                                     who should be happy with what we
                                     got. I'm not saying it's all about
                                     race, but it plays a factor."
                                          Wednesday, the New York Times
                                     ran a story on its front page,
                                     right under the ones about the
                                     possible impeachment of President
                                     Clinton, with the headline: "Both
                                     Sides in N.B.A. Lockout Say Race
                                     Complicates Talks."
                                          "Both sides" turned out to
                                     mean Mourning's Newsweek quote plus
                                     comments by Hunter, Dikembe Mutombo
                                     and Jayson Williams, who all said
                                     they didn't think it was racial but
                                     knew players who did. The
                                     management side was represented by
                                     an unidentified official who said:
                                          "We don't deny the possibility
                                     that the union has the ability to
                                     use race as a rallying point. There
                                     may be code words used to rally its
                                     members, code words that have
                                     racial connotations."
                                          OK, at this point, we should
                                     all be able to join hands and
                                     conclude that things have gotten
                                     far enough out of hand.
                                          Having done more harm to the
                                     NBA fabric than they may be able to
                                     repair in the term of this
                                     woebegone deal that they've been
                                     unable to make, let's hope our
                                     heroes of all races get this over
                                     soon. If things get any worse,
                                     there may be fighting in the
                                     streets next.

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                                     All Rights Reserved