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Michael Holley On Bruce Bowen



                 For Bowen, NBA lockout rich in irony

                 By Michael Holley, Globe Staff, 08/14/98

                 By now, spaces such as this one should be filled
                 with NBA debates. We could all be arguing about
                 how we don't understand the Celtics' fascination with
                 Matt Geiger. Or why the team even considered trading Ron
                 Mercer before the draft. We could even pretend to be
                 know-it-all owners, suggesting to Paul Gaston how much
                 money he should spend, if any, on Antoine Walker.
                 At least we would be having a conversation. Leaders of
                 the NBA Players Association can't say that. Neither can
                 NBA owners. Representatives of both went to a meeting
                 last week and acted as if they were crazed children of
                 Bill Gates, obnoxious rich kids scuffling over billions
                 of dollars. When somebody couldn't get their way - who
                 really cares who it was? - the story is that
                 representatives of the league picked up their
                 metaphorical ball, in this case million-dollar paperwork,
                 and went home.

                 And that's all we see, isn't it? Owners incapable of
                 saying what kids say every day: ``Peace.'' Players
                 believing they are selling themselves out if they whisper
                 the phrase, ``We have enough.'' You would think that
                 basketball's heart beats inside an antiseptic monster,
                 cursed with no soul and capable only of babbling, ``I
                 love this game.'' You would think that the only life
                 coursing through the monster is a love of money, houses,
                 cars, and groupies. Perhaps you saw the league's
                 transparent PR move of giving money back, with interest,
                 to season ticket-holders if games are missed, as if the
                 owners didn't initiate the lockout. Maybe you are close
                 to thinking that all players are tangled in the
                 cash-driven monsoon that has characterized the 1990s.

                 Then you talk to a man named Bruce Bowen.

                 Bowen is the very human NBA face often lost in the boring
                 bluster over licensing rights, three-year guaranteed
                 rookie contracts, and Larry Bird Exceptions. The
                 6-foot-7-inch Celtics forward-guard is the eldest of four
                 children. Many days this summer, he has been at his
                 parents' home in Long Beach, Calif., making sure his
                 siblings - 21, 20, and 17 - are doing all right when his
                 parents aren't home. Bowen grossed $425,000 last year,
                 the most money he has ever made. A strong Christian who
                 lives by the tithing instructions in the Bible's Book of
                 Malachi (giving 10 percent of your income), Bowen
                 immediately gave $42,000 to the church pastored by his
                 father. ``I thank God I was even in a position to do
                 that,'' he said. ``That money belongs to him.''

                 That's easy to say when you are a rich man; Bowen is not
                 rich. That's not to suggest you will see him outside
                 Store 24 tomorrow asking for spare change. But he has a
                 few things in common with many basketball fans: He is
                 ready for the games to start; he knows what it means to
                 save and budget his money; and if his employers don't
                 invite him back to work soon, he's not ashamed to go
                 looking for work.

                ``I have a few friends who own different businesses,'' he
                 said. ``If I needed to, I wouldn't have a problem going
                 to them and saying, `Hey, I'm in a tight spot right now.]
                 Can you help me out?'''

                 It's ironic: Bowen plays in the NBA, but no one is truly
                 speaking for him. Yes, he is a part of the Players
                 Association like everyone else. And he says all the right
                 things, pointing out that the group is more unified now
                 than it was three years ago. But there are many players
                 who are vacationing around the world right now, living
                 off endorsement money. Bowen? The other day, he was at
                 his parents' house trying to devise a plan to use the
                 phone before his sisters secured it for who knows how
                 long. There are many owners playing round after round of
                 golf, getting labor updates on their cell phones. Bowen
                 stays in shape by running with his cousin Terry and goes
                 down the road to Fresno and uses the facilities there.
                 This is not a rich man's tale:

                 During the 1996-97 season, Bowen took the money he earned
                 with the Miami Heat - about $30,000 - and put some of it
                 in a certificate of deposit. His plan then was to pay
                 bills, budget money, and find another job. You have heard
                 a lot about guaranteed contracts. Bowen's deal was not
                 guaranteed. So he played in the summer, hoping someone
                 would see him. Celtics general manager Chris Wallace did,
                 and the team signed him last July. His first Celtics
                 paycheck wasn't due until Nov. 15. He didn't want to, but
                 he had to take money from his CD before Nov. 15.

                 We all understand that there are families around the
                 country who survive on a 10th of Bowen's income. Bowen
                 understands that, too. But he has not lost sight of what
                 money is during this six-week lockout, a lockout many
                 predict will last until December.

                 ``I still can't get over a check I had to write last
                 year,'' said Bowen, who makes nearly $2 million less than
                 the average NBA player. ``I was buying my place in
                 Boston. The seller said, `That will be $16,893.' I said,
                 `You mean $1,600-something?' And she said it again. I
                 couldn't believe it.

                ``Look, I value the dollar. Some of my teammates can drop
                 $1,000 like it's nothing. I still look kind of funny at
                 $50. Some guys are at the point where they don't really
                 have to budget. I'm not like that.''

                 He thought about that many times when Cedric Maxwell
                 nicknamed him ``Dangerfield'' because NBA officials
                 didn't give him any respect when it came to calls last
                 season. He thought about it for a while because there is
                 a price to be paid for mouthing off to officials. Get
                 three technicals and you're already out $1,500. Or think
                 of it this way: Walker has cost himself $15,000 in two
                 seasons for snapping at officials. Bowen was fined once
                 last season - ``I was one minute late'' - and was sick
                 about it.

                 The NBA and its players should be sick about something
                 else. Baseball was resuscitated this year by the home
                 run. If the games stop, what will revive basketball? The
                 dunk? The 3-point shot? A retired Michael Jordan? And so
                 the lockout rages on. It is a private party. If you are a
                 basketball fan, have warm flesh, and know what it means
                 to worry about next month's rent, you'll never understand
                 how either side can say it loves its game.

                 This story ran on page D01 of the Boston Globe on
                 08/14/98.
                 © Copyright 1998 Globe Newspaper Company.
                 


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