Article on shoe endorsements in wake of Sprewell incident

[jmc@ptc.com (Jonathan McIntyre)]

  To see an article entitled:

"After Sprewell, companies cutting endorsements"

about how shoe companies are reconsidering large shoe endorsement 
contracts for sports stars, go to: 

http://biz.yahoo.com/finance/971215/retailing_shoes_sche_3.html

Note that the byline is "BOSTON", as Converse is the company that 
Sprewell had a contract with, and they are Boston-based.  The other 
two shoe companies that they mentioned as having plans to cut back or 
eliminate celebrity athlete endorsements are Reebok and New Balance, 
which are also both Boston-based. 

So are the Boston shoe companies leading the way, or merely putting 
themselves at a disadvantage? 

Jon Mc