Re: Doors on selling music for commercials

[thewho rocks <leb905@xxxxxxxxx>]

> http://www.thenation.com/doc.mhtml?i=20020708&s=densmore
> 
>> An unkind cut to PT on P.3... good article.


>When The Doors made their first jaunt from the colonies to perform in
the mother country back in '67, the record companies seemed a little
saner, too. The retailers in England could order only what they thought
they could sell; no returns to the manufacturers. That eliminated the
tremendous hype that this country still produces, creating a buzz of
"double platinum" sales, and then having half of the CDs returned.
Today, there is a time limit of three to six months for the rackjobbers
to get those duds back to the company. 

This is interesting.  Is this how "double platinum" sales are generally
measured?  Sales to retailers and not customers?


LB

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