Roger Daltrey for MusicPlayground

["Brian Cady" <cadyb@home.com>]

A press release available on line at:
http://biz.yahoo.com/iw/010911/03031696_1.html

Next Generation Interactive Music Entertainment Platform Debuts From
MusicPlayground, A Namco Limited Subsidiary

One-Of-A-Kind Interactive Music Experience Allows Non-Musicians To Play And
Sing Along With Their Favorite Music Without Having To Know How To Play An
Instrument; MusicPlayground Combines Digital Air Guitar With Traditional
Karaoke To Create A New Entertainment Platform For Music Lovers While
Providing Dynamic New Revenue Streams For Music Publishers, Artists, And
Sponsor Partners

ANDOVER, MA--(INTERNET WIRE)--Sep 11, 2001-- The next generation of
Internet/Windows(R) PC-based interactive music entertainment was introduced
today by MusicPlayground, Inc., a wholly owned subsidiary of Namco Limited
of Japan.
Available now at www.MusicPlayground.com, MusicPlayground offers a
one-of-a-kind interactive music experience for music lovers that have
Internet access and a Windows(R)98/Me PC. MusicPlayground makes use of
virtual instruments - USB peripherals -- that simulate their real world
counterparts. The experience is currently available in two membership kits
that include a V-Pick(TM) virtual guitar (or bass) pick, a CD with
MusicPlayground Player software, and direct access to the company's online
music jukebox of licensed songs. A $59.95 prepaid membership kit allows
members to download up to 40 songs for unlimited play over a consecutive
12-month period. A second $19.95 membership kit allows members to download
up to 8 songs over a one-month period. Monthly members can renew at will in
30-day increments. In addition, a V-Stix(TM) Virtual Drum Kit is available
for an additional $19.95.

It's easy to get started. Members simply install MusicPlayground's Player
software onto their hard drive and plug in their virtual instruments.
Playing begins by starting up MusicPlayground's Player software, selecting a
song to download and play, and by striking their virtual instrument in time
with the Rhythm EKG (TM) rhythm guide displayed within the MusicPlayground
Player. Song lyrics are superimposed on top of visual content for a total
entertainment experience. Members can even compete with each other by
uploading their playing scores.

Equally important, MusicPlayground is also a platform for musicians who want
to either learn or practice the actual guitar, bass, and drum parts of the
songs by plugging in their real instruments. Thus, MusicPlayground marks the
first time that musicians and non-musicians alike can take and share the
same stage, turning their family room into a concert arena.

Commenting on the potential impact of MusicPlayground, company President &
CEO Bradley J. Naples noted that, "Music related products and services are
among the fastest growing in the overall entertainment category. Music
Playground's one of a kind interactivity adds a completely new dimension to
this category."

"Since all of our content is licensed, we believe that MusicPlayground also
provides music publishers and artists with incremental revenue from
royalties they would not receive anywhere else."

Under development for the last six years, MusicPlayground comes to market
with license agreements from BMG Music Publishing, Bug Music, Chrysalis
Music Group, Del Sound Music, Ice Nine Music Publishing, Music & Media
International, Inc., Peer Music, Sony/ATV Music Publishing, The Famous Music
Publishing Companies, The Richmond Organization, Universal Music Publishing
Group, Warner/Chappel Music, Inc., and Windswept Pacific. In addition,
MusicPlayground has entered into artist partnership agreements with Roger
Daltrey (of The Who) and Nikki Sixx (of Motley Crue). Other artist and
publisher agreements are pending.

According to Roger Daltrey, founding member and lead singer of the legendary
rock band The Who, "The technology and the vision behind MusicPlayground
will have a profound impact on the way musicians and general consumers
interact with their favorite music. MusicPlayground is a terrific new way
for the industry to promote music, one that will be fun for music fans of
all ages and genres. I believe it will enhance our appreciation of music and
the creative process by which it is created. For artists, song writers, and
publishers, MusicPlayground represents a risk-free way to create a new
source of revenue."

According to Nikki Sixx, founding member of The Motley Crue and currently
with 58, whose latest Americoma Records CD release is Diet For A New
America, "There's never been anything like MusicPlayground before. It is the
only true way for fans to get as close as possible to their favorite music
and enjoy the same experience as the actual band members. For recording
artists, it provides a whole new source of revenue that can't be duplicated
anywhere else."

Headquartered in Andover, Massachusetts, MusicPlayground, Inc. is a leading
music technology and entertainment company that is a wholly-owned subsidiary
of Namco Limited of Japan. Founded in 1993, MusicPlayground, Inc.is the
owner of five patents worldwide covering real-time interactive signal
processing technology that allows general music consumers to play-along with
musicians without having to know how to play an instrument.

Founded in 1955, Namco Limited of Japan, and its affiliated companies,
employs more than 11,000 people worldwide, is a public company in Japan and
a private company in the United States. The company's businesses include the
operation of amusement facilities and restaurants, as well as the
development and marketing of coin-operated game machines and home video game
software. The company's leading line-up of home video game titles includes
"Pacman," the "Tekken" series, "Dragon Valor," "Ace Combat: 3
Electrosphere," "Soul Blade," the "Point Blank" series, and "Klonoa."
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Contact:

 Bob Griffin
 Griffin Public Relations & Marketing
 212-481-3456
 Bgriffin@griffinpr.com


        -Brian in Atlanta
         The Who This Month!
        http://members.home.net/cadyb/who.htm
        (and no pop-ups!)