mooks and midriffs

[Jeff House <jjthandmeh@juno.com>]

keets  "Drunken college girls?  Yeah, sure is."

The great thing about the Frontline Schrade mentions was the current
archtype teens that marketers aim their products at.

Males want to be a 'mook'.  That is a crude, sloppy, lazy, drunken,
sexist pig ala Howard Stern or Tom Green.
Females want to be a 'midriff'.  The blatantly sexual, body-flaunting
airhead ala Britney and Christina.

This marketing strategy is the current rage and works very well.  Yeah -
damn scary.

Jeff