Re: interesting article / MTV

["Scott Schrade" <schrade@akrobiz.com>]

> ...we are watching it because the men in suits have determined that it is 
> exactly the kind of thing 13-year-old boys will watch, and thus is the 
> perfect vehicle to sell...

There was a program on PBS (Frontline, I think) that explored the 
marketing geared toward kids.  MTV was featured quite a bit.

MTV actually employs adult people whose job it is to randomly pick 
teenagers from around the U.S., hang out with them (with their per-
mission of course), study what they do, learn what they're interested 
in, & report back so that programming can be created to give these 
'average' kids *exactly* what they want.

Kinda scary, huh?


- SCHRADE in Akron