The Who play Hanover Oct. 6

Brian Cady brianinatlanta2001 at
Tue Sep 4 05:49:38 CDT 2007 

The Who to rock International Bus Meeting 

Monday, September 3. 2007 

One of the most successful rock bands of all time will perform at the International Volkswagen Minibus Meeting to be held at the Hanover Exhibition Centre from 5 to 7 October 2007. The spirit of the untamed 1960s and 70s will be revived amidst Volkswagen Buses of all generations when Pete Townshend and Roger Daltrey take to the stage. Five generations of Transporter will meet their idols when “The Who” takes to the stage on Saturday, October 6, as part of the celebrations to mark the 60th anniversary of the Volkswagen Bus. 

“When legend meets legend – that’s the ideal dimension for a Volkswagen Bus meeting. Rock legend, The Who, is tailor-made for the Volkswagen Bus and the relationship between the two is mirrored in several of their songs. We are thrilled that we, as Volkswagen Commercial Vehicles, can perform together with this super rock-group,” comments Harald Schomburg, member of the brand board of management of Volkswagen Commercial Vehicles. 

Volkswagen Commercial Vehicles has entered co-operation with The Who and is planning other joint activities with the band. “We look forward to being part of a real cult event that is right up our alley, and we intend to rock Hanover,” says Pete Townshend, the band’s creative mastermind. 

“I own a Volkswagen Bus together with my partner Rachel Fuller. And we used Volkswagen Buses as transport in our very early days as a band. It was the cool thing to do,” the artist reminisced. “In fact, I even wrote about it in ´Going Mobile´. The Volkswagen Bus was the only true choice at the time, and everyone loved it. It was a mobile hippy home, cult on wheels, and today, still, the Multivan is a great automobile.” 

That’s exactly what the song ‘Going Mobile’ is about: “Well I'm gonna find a home on wheels, see how it feels, / Goin' mobile/ Keep me moving/ I can pull up by the curb, /I can make it on the road, /Goin' mobile 
I can stop in any street/ And talk with people that we meet”. 

The Who vocalist Roger Daltrey is a Volkswagen Bus enthusiast too and says he is looking forward to the event. “All of us in the band are Volkswagen fans. I’ll give my vocal chords an oiling and then give it all I’ve got, until everyone is singing along … ´f-f-fade away´,“ Daltrey promises. 

Volkswagen Bus owners who register their vehicles for the event can look forward to the evening’s live gig, when The Who performs hits like ‘My Generation’, ‘Magic Bus’, ‘Who are you’, ‘Can’t explain’ and ‘Going Mobile’. 

The Who will be on stage at the Hanover Exhibition Centre at 8pm on Saturday, October 6. Indeed, Volkswagen Bus enthusiasts and other visitors to the International Meeting organised by Volkswagen Commercial Vehicles can look forward to an exciting overall programme on each of the three days of the event. The programme will be kicked off on 5 October by a historic automobile convoy through Hanover, followed by an open-air screening of ‘Little Miss Sunshine’, a film in which the classic Volkswagen Bus gets to display its star qualities. 

The programme for visitors on Saturday, October 6, will feature an array of show items spanning the entire day and hosted by Germany’s much acclaimed Barbara Schöneberger. Renowned as a quick-witted entertainer, Schöneberger is due to embark on her first-ever concert tour as vocalist with the band The Berlin Pops Orchestra this September. 

Hermesplatz in front of Hall 27 of the Exhibition Centre will host a display and contest of the historically most stunning and most original vehicles, the best of which will be up for prizes. The spectacle will get underway around midday and run over the course of the day. The daytime musical highlight will be a performance by Sasha, a winner of Germany’s coveted Echo Award in the category of Best Artist for his alter ego Dick Brave. Sasha will entertain the crowds in the afternoon hours, performing chart hits such as ‘Lucky Day’ and ‘Coming Home’ as well as songs from his recently launched Greatest Hits CD. The supporting act for The Who in the early hours of the evening will be Sweety Glitter and the Sweethearts, a cover band renowned for its garish outfits, who will perform our favourite evergreens from the era of love and peace and rock ’n’ roll. Visitors not participating in the event as Volkswagen Bus exhibitors will be able to watch
 The Who’s performance on a big screen. No tickets for the concert have been issued to retailers, since the gig was arranged exclusively for active participants of the Meeting. A number of tickets will, however, be distributed by magazines and radio stations. The performance by Sasha will be a free-admission event open to all. 

Bulli owners and drivers can register for the event on the webpage Further information about the programme and details can be found there as well. Information about the Volkswagen Bus is also available at 

-Brian in Atlanta 
The Who This Month!

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