New Pete Diary

[L. Bird]

www.petetownshend.co.uk/d...zone=diary

"24 May 2006
The Master's Plan

This is a scary and very exciting time. No one on the planet seems to 
understand my webcast plan for the forthcoming tour. And yet it is so 
simple.

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Every show we play is bootlegged by someone. With Roger's OK already given I 
intend to bootleg Who shows myself and give the proceeds to charity. In the 
past we have done this in conjunction with www.themusic.com with what we 
have called the Encore Series of CDs, and presentation cases for serious 
collectors.

On this tour we will sell DVDs as well as CDs. We will also sell BitTorrent 
downloads through www.longliverock.org. We will also offer Podcasts through 
iTunes.

In addition we will webcast a Live Stream of 30 minutes featuring at least 
one LIVE number by the Who from every show for 99c. Proceeds to local 
health, childrens' and street charities.

This webcast will be set up by an edition of IN THE ATTIC in which Rachel 
Fuller, Mikey Cuthbert, Simon Townshend and myself will appear LIVE with 
guests like PRIMAL SCREAM, ARCTIC MONKEYS, THE STROKES. By the way, it's 
looking pretty good that IN THE ATTIC will appear on TV after the tour - 
possibly VH1 who are considering the show at the moment.

Rachel plans to sell $10 LOTTERY TICKETS for the very last EVER guitar to be 
smashed by the legendary me (at Yokohama in Japan) the proceeds to go to a 
major International Charity and the New Orleans Appeal.

Every few weeks the Who will webcast an entire show for a major charity - we 
are considering some causes at the moment.

Why are we doing this? BECAUSE WE F***ING WELL CAN. Will it make us look 
good? WE DON'T GIVE A F**K. (I can still be rather crude in my old age, you 
will probably have noticed).

If you are a corporate sponsor considering sponsoring the Who in this 
mammoth FIRST EVER tour webcast venture, get your head out of your arse and 
walk towards us. We are about to take off."