Virgin Festival

[L. Bird]

Here's the Baltimore date, courtesy of Whochat Forum:

>Virgin Festival by Virgin Mobile, inspired by the world-renowned UK-based V 
>Festival, will take place Saturday, September 23rd at Pimlico Race Course 
>in Baltimore, Maryland. The Red Hot Chili Peppers and The Who are 
>headlining this day-long event.
The following line-up is confirmed:
Two Performance Stages
Red Hot Chili Peppers
The Who
The Killers
The Flaming Lips
The Raconteurs
Gnarls Barkley
Scissor Sisters
Keane
Thievery Corporation
Clap Your Hands Say Yeah
New Pornographers
Drive-By Truckers
Kasabian
Brazilian Girls
Wolfmother

DJ Tent:
Tiesto
John Digweed
Carl Cox
2ManyDJs
Rjd2
James Holden


Virgin Festival by Virgin Mobile also will include high-quality concessions, 
a diverse array of vendors and non-profit organizations, as well as engaging 
art installations and performance art. The event's premiere handset partner, 
Kyocera Wireless Corp., will be on-site offering interactive activities. 
Home of the Preakness Stakes Triple Crown horse race, the historic 140-acre 
Pimlico Race Course is located less than an hour from Washington, D.C., two 
hours from Philadelphia, and three hours from New York City.
Established in 1996, the European V Festival is the musical embodiment of 
Virgin's overall fan focus and edgy personality, entertaining more than 
130,000 fans in picturesque outdoor venues every summer. This year's V Fest, 
one of the largest and most popular festivals in the UK, sold out in less 
than three hours. Organizers anticipate an equally strong response for this 
new American event.
"People expect the unexpected from Virgin," said Sir Richard Branson, 
founder and chairman of Virgin. "Our core philosophy of customer empowerment 
has created a real presence for Virgin in the United States. Virgin Festival 
By Virgin Mobile will enable us to expose an even broader audience to that 
brand philosophy. By creating a music festival that goes beyond 
expectations, we strive to make the overall live experience explosive and 
unique."

Virgin Mobile USA is the leading wireless youth network which serves over 4 
million customers united by a passion for music. "We're creating an amazing 
atmosphere at this major music event while providing a way for our customers 
to make connections and come together," said Dan Schulman, chief executive 
officer of Virgin Mobile USA. "Virgin Festival By Virgin Mobile will offer a 
powerful venue for our young customers to take in a diverse array of music 
and art, as well as text and talk with friends about the experience as it's 
happening. We'll also be hosting some great pro-social organizations that 
make a difference in the lives of millions of homeless and at-risk kids in 
this country, giving attendees the chance to become aware and involved."

Frances Farrow, CEO, Virgin USA, said, "In the U.S., the Virgin brand is all 
about adding fun, entertainment, value and innovation to the lives of 
young-at-heart consumers. Our Virgin Festival By Virgin Mobile is another 
exciting step in showing Americans how the Virgin brand can enhance their 
everyday lives. The experience at this festival will continue to intrigue 
consumers about the Virgin brand and set an expectation of many more 
exciting things to come."

Virgin Mobile users attending the Festival - and especially those using 
Virgin Mobile's new Kyocera Switch_Back messaging phone - will be able to 
Text2Screen, displaying their text messages to friends and all festival 
attendees up on the big screens to the sides of the stages.

"Given our longstanding relationship with Virgin Mobile, we jumped at the 
opportunity to be involved," said Tom Maguire, vice president of global 
marketing at Kyocera Wireless Corp. "Kyocera Wireless continues to design 
products with the style, features and affordability that speak to the Virgin 
Mobile generation."

Virgin Festival By Virgin Mobile is produced by I.M.F., a new company formed 
by the principals of I.M.P., one of the country's leading independent 
concert promoters and of Washington, D.C.'s famed 9:30 Club. "With all of 
the great festivals here in the U.S., it was a real challenge to take a 
different approach," says Seth Hurwitz, I.M.P. chairman. "I wanted to create 
a show where every act was important - total quality vs. quantity, the 
absolute best of what's out there as opposed to the most. When people hear 
this line-up, they will understand exactly what I mean."

Tickets, priced at .50 for the full day, go on sale Saturday, July 22 at 10 
a.m. and are available through Ticketmaster (www.ticketmaster.com or 
800-551-SEAT). Price includes 10% Maryland Admission & Amusement Tax and 
,.50 for charity. More information about Virgin Festival By Virgin Mobile 
can be found at www.virginfestival.com.

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