Celtics should have increased ticket prices

[Phil Maymin]

Now it is probably too late. But they should have announced that
ticket prices will increase starting in September or next January
something like that, at least for the most expensive seats.

There's lots of behavioral research on the topic of fairness that
suggests people don't mind price increases when it reflects increased
costs but they do object quite strongly when it is due to increased
demand (though of course in pure economic theory both should be fine).

At the very least they should have increased the prices of the most
expensive seats to extract the maximum value from the standard price
discrimination approach of charging those who are willing to pay a lot
more for a little better seats.

Of course as a consumer I prefer cheaper seats but I'm afraid this
will eventually mean ticket prices will go up at the worst possible
time, when demand has abated, and then ownership will blame poor
ticket sales on the lower revenue, and refuse to sign who we need to
accomplish our upcoming threepeat.

That's right: threepeat.

Phil