It's all how you spin it

[Berry, Mark S]

Well, I prefer the Herald's approach. You're going to get the team's
spin from a news release or statement. I want my journalists taking that
information and providing some context. 

Mark

-----Original Message-----
From: celtics-bounces at igtc.com [mailto:celtics-bounces at igtc.com] On
Behalf Of Kim Malo
Sent: Wednesday, May 31, 2006 1:26 AM
To: The Boston Celtics Mailing List
Subject: Re: It's all how you spin it

At 12:37 AM 5/31/2006, JB wrote:

>On May 30, 2006, at 11:04 PM, Kim Malo wrote:
>
> > The Herald
> > begins with a fraught comment hinting at dark underlying secrets
> > 'Claiming that the procedure wouldn't "affect next year or his
> > career," '
>
>         Kim
>***********
>         AP is quoting Jeff Twiss, that Perkins might not be ready 
> for training
>camp:
>
><http://www.sportingnews.com/yourturn/viewtopic.php?t=96402>
>
>"We fully expect him back for the start of the season," although he may
>not be ready when training camp begins about a month earlier in early
>October, said Jeff Twiss, the Celtics' vice president of media services
>and alumni relations. "The surgery is more just to tighten the capsule
>around the (shoulder) joint."

Right, since I mentioned the AP report in the Globe, obviously I read 
that. And the Herald had access to the same info. My point was that 
they chose instead to open the story in chain yanking alarmist 
fashion, saying the Cs were [insert a hinted at 'merely' or why would 
they use the word claim] claiming that it wouldn't affect his entire 
career, not just next season. Rather than the less exciting or 
controversial truth, as given above. And the media wonders why people 
don't trust it.

Kim


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