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- Http: //www.nypost.com/entertainment/17972.htm
CAUSE FOR ALARM
By MARY HUHN
April 2, 2004 -- SCORE one for the old guys.
The Alarm, a Welsh band often compared to U2, formed
in 1981 and disbanded 11 years later, and has just
pulled a fast one on Britain's musical gatekeepers.
Founder Mike Peters shipped the band's new single, "45
RPM," to Brit radio stations under the fictitious band
name of the Poppyfields, billing it as a new rock
He then hired a group of young twentysomethings to
lip-synch the song for a video.
After the song hit No. 28 on the Brit charts, Peters
revealed his stunt to the embarrassment of Brit
hit-makers, who likely wouldn't have played the song
had they known it was from a bunch of old dudes.
-Brian in Atlanta
The Who This Month!
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