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Who will sponsor?



A snack for the idle minds:

How could The Who pitch themselves to potential tour sponsors as worthy of
investment?  The last round wasn't too successful for Pixelon and
Musicmaker.

Should they pitch to Viagra and Rogaine?  How about
http://www.hearingplanet.com/ (hear aid dealers)?  What corporation would
pay for access to the Who's fan base?

Jeff