Re: Who in Ads

["James Sigel" <JSigel@winston.com>]

Hello Who-ligans,

I too, have seen the offensive Gateway commercial.  I do have to
admit, that while I loathe commercialism, especially from the Who, I
do enjoy the exposure. I think that many will wonder about this
wonderful song selling computers.  Oh well, the classic dilemma.

A little Who/Adverts story.  In 1989, the Who were in the Chicago
area for a couple of shows.  Roger Daltrey was on the radio as a guest
of the J. Brandmeir show.  I called and talked to the "little singer"
and asked him how he felt about Who songs in TV commercials.  He said
that he wasn't aware.  (At the time, 7Up had a commercial with a
basketball player, playing Bball in the rain and stopping to enjoy a
cool, crisp 7Up.  The background music was "Love, Reign O'er Me" and
it wasn't The Who.  It was an awful cover.  Simultaneously, Jiffy Lube
used a cover of "I Can See for Miles" informing customers that if they
came to Jiffy, their cars would drive for "miles and miles and
miles.")  When I told him this, Johnny B (the host) exclaimed that
Roger looked like he wanted to "smash the console"; he looked that
pissed off.  Anyway, Roger said that since Pete owns the songs, he
does what he wants to.  But he said, "don't try and copy The Who. 
Whenever I hear somebody copying my voice it makes me cringe."

There's my little story.  Until next time,

Jim ("...I'm not half Chinese either and I didn't kill my dad.") in
Chicago