commercials

[Quanopin@aol.com]

Hi all.  Here's how I feel at this moment in time.  Songs as the background 
music for a film are acceptable.  However, to take a blood and guts anthem 
and hawk cars with it?  Where's the intergrity?  I agree The Who have the 
right to cash in on their fame, but what happened to the IDEALS?	I am 
not saying I am right.  I just thought there was more to the bigger picture 
than money.  Then again, when I went to Hyde Park in 1996, there was a 
commercial being played on the big screens with My Generation blaring away.  
And what was it selling?  A popsicle.  Wonderful.  That just makes me want to 
go out and buy a whole bunch.  Myself and one of my friends have had numerous 
arguments about using songs for commercials.  I hate the idea.  My friend 
thinks it is okay.  He says it brings the song to a wider audience.  I say it 
undermines what the song stands for.  There is a reason as to why the radio 
exists.  Then again, that is what makes us so great as human beings: we can 
all have independent thoughts.  I don't have the answer.  I just think it 
comes down to artistic betrayal.  I am still a fan, although somewhat 
disillusioned.  HOPE dies last, and I know that I will lose my faith if Bob 
Dylan ever creeps out of my television set as the subliminal enticement to 
buying a product.  Plastic society rules.  

Mike