And should be troubling to the new owners. It's the fact that no one in the Boston area has any interest in this Celtics team. They registered a .7 in the TV ratings last night, and now with the Red Sox season dawning, that's not likely to change. A subpar playoff performance will only increase the disenchantment with O'Brien's much despised three-pointness. Put a winning exciting team on the court or field and the local fans will watch/attend and even talk about the team on the radio. Continue with this NBA evolutionary dead end and very few will be interested in paying exhorbitant ticket price increases. Ray