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Thomas Boswell: NBA Steals Wrong Play From Baseball





                           NBA Steals Wrong Play From Baseball

                           By Thomas Boswell
                           Friday, November 6, 1998; Page C01

                           Basketball better be careful. Both owners and
                           players in the NBA have fundamentally
                           misunderstood the stakes in the game of chicken
                           they're playing. Neither side has a clue about
                           the true nature of the long, brutal road
                           they've begun to travel together.

                           The popular analogy is to compare the NBA's
                           lockout, now in its 128th day, to the baseball
                           strike of 1994. This is not only the wrong
                           comparison, but also a deeply misleading one
                           that may delude both sides about the true
                           dangers they face.

                           The NBA arrogantly believes it won't repeat
                           baseball's horrific mistakes. We're not that
                           stupid. We'll never wipe out our whole season
                           or jeopardize our TV dollars. By Jan. 1, we'll
                           be playing. Just chill out.
                           Meanwhile, the NBA is duplicating -- down to
                           the details -- the baseball strike of 1981.

                           That's the analogy that should scare the NBA to
                           death.

                           It takes a long time -- many years of hatred
                           and mistrust, bad faith and grudges -- to do
                           something as historically dumb and destructive
                           as baseball pulled in 1994. You have to lay the
                           groundwork. You have to poison the water.
                           Powerful people, and their ardent disciples,
                           must learn how to despise, demonize and distort
                           their adversaries across the bargaining table.
                           That takes time, pain, public embarrassment and
                           enormous sums of squandered profits.

                           That's what the NBA is doing now. Commissioner
                           David Stern and agent David Falk, deputy
                           commissioner Russ Granik and union head Billy
                           Hunter, are doing a textbook job of setting the
                           stage for years of anger, future strikes,
                           erosion of public image and finally -- who
                           knows? -- maybe 13 years from now, one final
                           battle as idiotic as the one from which
                           baseball is still trying to recover. In 1981,
                           baseball owners had what seemed to them a
                           perfectly sensible plan. They'd foment a
                           midseason strike in hopes of not only testing
                           the strength of the players' union but,
                           perhaps, breaking or weakening it. The owners
                           had a timetable and strike insurance; they
                           followed their plan to the day. Baseball's big
                           TV money arrived only at the end of the season
                           and in the postseason. So, the owners thought,
                           not much was really at stake. What a bunch of
                           smart guys.

                           The season was split. Play was resumed with an
                           all-star game. The players lost lots of salary.
                           The owners lost some gate and goodwill, but few
                           TV dollars. The season was "saved."

                           But the fuse to the dynamite was lit. Union
                           head Marvin Miller and his aide, Don Fehr,
                           learned just how down and dirty the owners
                           could play. And their membership did, too.
                           Instead of weakening the union, the owners
                           accidentally strengthened it enormously. Owners
                           such as Jerry Reinsdorf of the White Sox and
                           Bud Selig of the Brewers did a slow burn that
                           lasted for a decade. There'd be other days,
                           other battles.

                           NBA owners might look around the room,
                           especially if Reinsdorf -- who also owns the
                           Bulls -- is in it, and see how much of the old
                           baseball rhetoric has been resurrected. Do we
                           have a secret drop-dead date for a settlement,
                           boys? Was this lockout all scripted in advance?
                           Back then, baseball was willing to wipe out two
                           months of games to test its union. Now, the NBA
                           seems pointed toward losing two months for the
                           same general purpose. It all seems so savvy and
                           predictable in the short run -- especially if
                           your game has never had a significant work
                           stoppage, as baseball hadn't in '81 nor the NBA
                           until now. But it's dumb and doomed in the long
                           run.

                           On Wednesday, the NBA bad-mouthing truly
                           escalated. Stern sounded like he was reading
                           from the scripts of past baseball
                           commissioners.

                           "The people we met with today would like to
                           make a deal. Whether they'll be allowed to or
                           not is going to be another issue," said Stern,
                           who then named Falk and Arn Tellem as the
                           agent-puppeteers who were chiefly in charge of
                           the union. "I believe, with good reason, that
                           agents for the high-end players have now . . .
                           decided that any deal that has a limitation
                           that would affect perhaps 30-40 players, even
                           though it would benefit the great mass of our
                           400 players, is a deal that doesn't deserve to
                           get done."

                           Sometimes ownership claims it's an egomaniacal
                           union boss, such as Miller, who is leading the
                           poor, misguided players down the primrose path.
                           Or it's the agents leading everybody by the
                           nose. Whatever. The result is inevitable:
                           People get mad. And they remember.

                           Tellem called the charge "ludicrous." Falk shot
                           back: "I'm flattered they think I'm running the
                           union but clearly what David Stern is trying to
                           do is tactically divide us -- the agents from
                           the players, the high-salaried players from the
                           middle class. This should be a wake-up call to
                           the union to stay unified."

                           It probably will be. It was in baseball. More
                           pro athletes name their children after their
                           agents than after their parents.

                           NBA owners are also considering the tactic of
                           "allowing" teams to talk to players "who call
                           and ask questions." Talk about an insult. Why
                           not just post a sign that says: Let's see
                           who'll break ranks. Yes, give us a call, so you
                           can be our flunky. Then pay the price when the
                           games start again.

                           Saber-rattling seems so natural to the process,
                           so easy to forget afterward. But it isn't. "The
                           commissioner has continuously tried to drive a
                           wedge between players and repeatedly he has
                           failed," union head Hunter said on Wednesday.
                           "Now he wants to split the players, the agents
                           and the union. . . . We're just not going to
                           capitulate."

                           Once you hear warfare words, such as
                           "surrender" and "capitulate," you know it's
                           getting personal.

                           The '81 baseball strike often seemed more goofy
                           than serious. Midseason games would be lost.
                           Big deal. Now, the NBA's early season
                           difficulties carry the same lack of weight.
                           Many fans say they wouldn't care if the whole
                           season were erased. Nobody talks about the
                           details of either side's proposals.

                           That '81 charade, orchestrated by owners just
                           like this NBA lockout, had some bad short-term
                           effect on attendance. But the sport quickly
                           regained, then surpassed, its previous
                           popularity. The real damage reappeared only
                           with time. Each succeeding labor negotiation
                           became a bigger and more bitter piece of
                           brinkmanship than the last. Finally, everybody
                           went over the cliff together, consumed by their
                           ancient accumulated animosity.

                           By the standards of baseball, the NBA has just
                           begun to get ugly. The future -- a bad one --
                           has not been written in stone yet. But we're
                           getting there. Faster than the NBA thinks.

                           The major issue before basketball's owners and
                           players is not the present, though they think
                           it is. What's at stake is the future. Years and
                           years and years of the future.

                            © Copyright 1998 The Washington Post Company