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Aileen Voisin: Hormone Therapy For Talks






                               [THE SACRAMENTO BEE: AILENE VOISIN]

                                Hormone therapy for talks -- less     
                                testosterone

                                By Ailene Voisin
                                Bee Sports Columnist
                                (Published Oct. 29, 1998)
    
                                David Stern. Patrick Ewing. Billy
                                Hunter. Russ Granik. Jeffrey Kessler.
                                Dave Checketts.
    
                                What's wrong with this picture?
     
                                Ignoring the absence of women -- still
                                the norm in collective bargaining
                                negotiations and pro sports in general
                                -- none of these combatants is a
                                conciliator, someone with the
                                temperament to cajole, scold,
                                encourage, and motivated solely by a
                                desire to end the NBA's protracted
                                labor pains before they produce an
                                unprecedented Lost Season.
    
                                Timing, at the moment, is critical.
  
                                Two more weeks were trimmed from the
                                schedule Wednesday.

                                One more nasty flareup and NBA
                                commissioner Stern is threatening to
                                stop playing games period.

                                Though some progress is being
                                reported, this epic battle of massive
                                egos and clashing agendas already is
                                spilling into the streets. Vendors,
                                restaurant workers and ushers employed
                                at arenas are being cheated of
                                earnings that pay for food and rent.
                                Team sales and marketing employees are
                                facing layoffs. Staff hirings have
                                been delayed.

                                It should be obvious by now that there
                                is just too much darn testosterone for
                                one Manhattan hotel room to
                                accommodate.

                                Thus, in the pursuit of peace, I
                                propose the following: the
                                intervention of a three-member
                                mediation panel charged with getting
                                the parties back onto the same balance
                                sheet in the immediate future.
                                Mediators willing to look back and
                                possessed with the vision to forge
                                ahead. Remember the 1980s era of the
                                joint venture? That early '90s
                                rhetoric of "NBA-As-Family?"

                                At this point we'll even settle for
                                NBA-As-Scheduled.

                                Three potential mediators come to
                                mind: Billie Jean King. Bill Clinton.
                                Rosa Parks.

                                As the first professional female
                                athlete to make $100,000 in a year,
                                King spent a career battling the
                                tennis establishment, and at times,
                                her own peers. She is the epitome of
                                an impassioned advocate, at her most
                                forceful when fighting for equal
                                rights and fair pay. Yet her approach
                                is tempered by reasonableness and
                                reality.

                                When Michael Jordan says, "I have an
                                obligation as a veteran player (to
                                ensure) that the players of tomorrow
                                have the same benefits that I have,"
                                as he did Wednesday, King
                                wholeheartedly agrees. But then she
                                asks: "What of the players'
                                responsibility to enhance their
                                sport's image and further its fiscal
                                stability? What of those missed
                                autograph and team video sessions? The
                                indifference today's players display
                                toward the very people who pay their
                                salaries by buying tickets and
                                merchandise?"

                                Similarly, when New York Knicks
                                president Dave Checketts portrays
                                players as mercenaries, King inquires
                                about big-market bonanzas and the
                                outrageous price of admission at
                                Madison Square Garden. She can afford
                                those Knicks tickets; few others can.
                                Common NBA fans are being discarded
                                like so many worn-out sneakers. Greed,
                                she notes, is clothed both in uniforms
                                and suits.

                                Clinton delivers his scouting report
                                next. His grasp of the salary cap, the
                                Larry Bird exception, the rookie
                                contracts, dazzles even the few
                                Republicans in attendance. Stern is
                                awed. National Basketball Players
                                Association executive director Billy
                                Hunter is speechless. Jordan is
                                upstaged by a more charismatic
                                Southerner. Besides, anyone who can
                                keep an Israeli and a Palestinian
                                locked in the same house for nine
                                days, with neither taking a shot at
                                the other, has earned the right to
                                puff on the peace pipe.

                                So what would Bill do? Inhale?

                                First, he would do exactly what he did
                                last week with Yassir Arafat and
                                Benjamin Netanyahu. Appease. Chide.
                                Prod. Encourage. His infamous temper
                                would flare only once: when the owners
                                and players refuse to budge on the
                                percentage of basketball-related
                                revenue. The players want 57 percent,
                                the owners counter at 48. Clinton
                                suggests the parties split the
                                difference and settle on 52.5. Then he
                                demands that the parties keep talking
                                and orders the doors locked until an
                                accord is reached.

                                Finally, Rosa Parks steps slowly to
                                the podium with Hunter clasping one
                                hand, Stern clutching the other.
                                Clinton sheds a tear. Ewing bows. This
                                is American history, baby, Ms. Parks'
                                refusal to relinquish her seat on the
                                bus three decades ago a slam-dunk of
                                sheer courage. And though well into
                                her 80s, she still takes a back seat
                                to no one.

                                As chairwoman of the panel, she scoffs
                                when owners and players earning
                                millions speak of a struggle.

                                She reminds all of the social issues,
                                the drug use, the illiteracy, the
                                racism, and pointedly addresses the
                                perception that high-profiled agents
                                exert undue influence over an African
                                American union leader (Hunter) who has
                                spent a career protecting civil rights
                                and individual liberties for members
                                of all races.

                                Ultimately, she begs the participants
                                to open their hearts, close their
                                wallets, and envision the long-term
                                picture. Who will you become? What
                                message will you convey? What legacy
                                will you leave?

                                Struggle?

                                This is no struggle, she will say.
                                This is the NBA, games played and
                                governed by the rich and famous.
                                Surely there is a more important
                                fight.

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